News
May 17, 2018
Capitol Hill was teeming with more activity than usual this week as nearly 80 PPAI leaders, industry professionals and staff were in town to educate legislators from all 50 states on the most pressing issues facing the promotional products industry and small businesses in general. Those who participated in PPAI’s ninth annual Legislative Education and Action Day (L.E.A.D.), which started on Wednesday and wraps up this afternoon, were focused on protecting the promotional products industry and pr...
May 17, 2018
TPG Growth has partnered with HALO Branded Solutions' (PPAI 106462) management to acquire the Sterling, Illinois, distributor. TPG Growth, the middle market and growth equity platform of global alternative investment firm TPG, acquired the company from Audax Private Equity. Audax purchased HALO in 2016. Financial terms of the transaction were not disclosed. The deal, which is expected to close over the next 30-45 days, is subject to customary closing conditions, including regulatory approval. “A...
May 17, 2018
As first reported on Tuesday in a PPB Newslink Breaking News alert, IMAGEN Brands, parent company of suppliers Crown Products (PPAI 113430) and Vitronic (PPAI 114197), has hired Paul Lage, MAS, as the Mason, Ohio, company’s new president. Lage replaces Lori Kates, who is leaving to pursue other endeavors. Lage has served as Gill Studios CEO since 2010, after leading BIC Graphic USA and Norwood Promotional Products.“We are excited to have Paul join our team at IMAGEN Brands,” says David Walker, p...
May 17, 2018
Promotional products companies in the European market report sales up by an average of 5.2 percent in 2017. The Industry Barometer, conducted by the organizers of Europe’s largest industry trade show, The PSI Show, surveyed companies across Europe, and found that the outlook was similarly positive for 2018—on average, those polled expect sales to grow 5.3 percent this year. PSI’s survey found that the use of electronic and multimedia promotional products, apparel, products for school and office ...
May 17, 2018
The promotional products industry’s professionals, companies and organizations are demonstrating the power of promotional products during Promotional Products Work! Week (PPW! Week), which began Monday and wraps up on Friday. PPW! Week, PPAI’s annual five-day international event, is aimed at raising awareness of promotional products’ role in advertising and marketing, and delivers the message that promotional products work to advertisers, marketers and media buyers.While industry practitioners a...
May 17, 2018
This morning, PPAI presented its 2018 Legislator of the Year award to Rep. Fred Upton (R-MI) to open the second day of PPAI’s Legislative Education and Action Day (L.E.A.D.) in Washington, D.C. For the past six years PPAI has honored a current member of Congress who has demonstrated a high level of interest in and support of the promotional products industry, its members and their businesses, and pending legislation which could affect the industry and its practitioners. PPAI Board Chair Dale Den...
May 17, 2018
The 2018 PPAI Women's Leadership Conference (WLC), the industry's premiere event for women planned for June 25-27 in Hollywood, California, offers attendees a full schedule of content-rich education sessions designed to engage and empower women in the promotional products industry. The WLC Grant and the Ros Plummer Scholarship opens the door for select applicants to attend the event. PPAI has offered the WLC Grant, funded by people and companies in the industry, for several years. The Ros Plumme...
May 17, 2018
PPAI’s webinars in the coming months focus on several tools, practices and philosophies industry professionals can use to build up their business. Webinars in May and June equip professionals new to the industry with an introduction to program selling, tips on making the first million dollars in sales and other tools for those starting their careers in the promotional products industry. The schedule features a wide range of ideas, updates and other topics important to promotional products indust...
May 15, 2018
Promotional Products Work! Week (PPW! Week) is under way at companies and associations across the industry. Running May 14-18, PPW! Week is now in its sixth year of encouraging clients, customers and prospects to advance promotional products as an essential component of a comprehensive marketing plan.Promotional Products Work! Week is an annual industrywide event dedicated to celebrating the power of promotional products and the value they create. It serves as a cornerstone for recognizing the i...
May 15, 2018
Chicago-based distributor Corporate Imaging Concepts (PPAI 221047) has acquired Atlanta, Georgia-based distributor eCompanyStore (PPAI 158356) in a deal that closed April 30. Terms of the transaction were not disclosed. CEO Bob Herzog joined Corporate Imaging Concepts (CIC) a year ago with the goal to make it a top industry distributor. “This is a huge first step,” he told PPB Newslink, adding that he has known the eCompanyStore principals for years, starting when he was CEO of supplier Bulletli...
May 15, 2018
First reported earlier today in a PPB Newslink Breaking News alert, Gill Studios (PPAI 114157) has named Jamie Fain the new president and chief executive officer of the Shawnee Mission, Kansas-headquartered supplier. Fain most recently served as the company’s executive vice president of finance and administration. “Jamie Fain will be a terrific CEO for Gill Studios,” says Mark Gilman, chairman of the board. “His 25 years with the company have provided him priceless insights into every operation,...
May 15, 2018
In 2017, U.S. digital ad spending reached $88 billion, a new record for the category. The data comes from the latest Internet Advertising Revenue Report, published by the Interactive Advertising Bureau (IAB) and prepared by PwC. The 2017 figure represents a 21 percent increase over the previous year’s total U.S. digital ad spend of $72.5 billion, and marks the first time in the IAB’s report that digital ad revenues have overtaken television (broadcast and cable combined). Mobile first took more ...
May 15, 2018
Distributor Bankers Advertising Company (PPAI 101972) headquartered in Iowa City, Iowa, recently hosted its sales partners and supplier representatives at Eagle Ridge Resort in Galena, Illinois, for the company’s 2018 Gathering Of The Stars National Sales Meeting. Held under the theme “Soaring To Success,” the meeting began with a reception and dinner for more than 75 Bankers representatives, guests, suppliers and employees who attend the annual event. It included education sessions, networking ...
May 15, 2018
Nearly 80 PPAI leaders, industry professionals and staff are in the nation’s capital this week to meet with legislators on key industry issues focused on protecting the promotional products industry and preserving the interests of small businesses. Over the course of two days, they will hold more than 300 meetings with members of Congress and their staff members as part of PPAI’s ninth annual Legislative Education and Action Day (L.E.A.D.). The program gets under way in Washington D.C. on Wednes...
May 15, 2018
The Canadian government has issued updates to the Canada Consumer Product Safety Act (CCPSA) regarding children’s jewelry and products containing lead. The changes add products and new requirements to the act, and go into effect on November 2. Current restrictions on jewelry for children under 15 years of age limit the lead content to 600mg/kg total lead and 90 mg/kg migratable lead. The CCPSA defines migratable lead as the amount of lead that is released out of a product when tested using good ...
May 10, 2018
Shelbyville Mayor Wallace Cartwright and the state of Tennessee issued proclamations today recognizing May 14-18 as Promotional Products Work! Week. The city of Shelbyville, also known as The Pencil City, declared itself The Promotional Products City to acknowledge that promotional products companies and professionals are a vital component of an entrepreneurial and productive economy. "This was a momentous event for PPAMS [Promotional Products Association of the Mid-South] and PPAI and it's exci...
May 10, 2018
Next week, more than 80 PPAI members and staff will arrive in Washington, D.C. to take part in more than 300 meetings with members of Congress and their staffs focusing on the promotional products industry and its effectiveness and strength in the U.S. This is the ninth year for PPAI’s Legislative Education and Action Day (L.E.A.D.), which takes place on May 16-17. Promotional products are a $23 billion industry that employs nearly half a million Americans. Among the issues being discussed are t...
May 10, 2018
Supplier TSC Apparel (PPAI 174523), headquartered in Cincinnati, Ohio, has expanded into the Pacific Northwest with the acquisition of Portland, Oregon-based Thinc Actionwear. Acquiring Thinc, which has been in business since 1980, helps fill out TSC’s presence in the Northwest, according to TSC Apparel's news release. “We are excited about the opportunity to serve Thinc’s customer base, and I believe they will also be pleased with everything that TSC has to offer,” says TSC Apparel CEO Bob Wing...
May 10, 2018
The labor market continues to grow more competitive, and the U.S. Bureau of Labor Statistics has reported that unemployment dropped to 3.9 percent last month. As a reflection of that, the Conference Board’s Employment Trends Index continued its upward climb in April. The index now stands at 108.8, up from 107.37 in March. It represents a 4.9 percent increase compared to a year ago. “In recent months, the Employment Trends Index continued to improve, signaling that employment growth will remain s...
May 10, 2018
The PPAI Board of Directors met in Irving, Texas, this week for strategic discussions at a nearby hotel followed by the spring board meeting at PPAI headquarters. With the full board in attendance, on Monday they heard a presentation from McKinsey & Co. regarding membership structure and discussed PPAI’s professional development program as well as strengthening the relationship with the Promotional Professionals Association of Canada. On Tuesday, Chair Dale Denham, MAS+, and President and CE...
May 10, 2018
Promotional Products Work! Week (PPW! Week) returns next week, encouraging clients, customers and prospects to advance promotional products as an essential component of a comprehensive marketing plan. Running May 14-18 and now in its sixth year, PPW! Week serves as a cornerstone for recognizing the importance of working with promotional professionals, while creating awareness for promotional products as a powerful and effective advertising and marketing medium. PPW! Week is also an integral part...
May 10, 2018
PPAI’s webinars in the coming months focus on several tools, practices and philosophies industry professionals can use to build up their businesses. Webinars in May and June equip professionals new to the industry with introductions to the sales process, program selling and other tools for those starting their careers in the promotional products industry. The schedule features a wide range of ideas, updates and other topics important to promotional products industry practitioners. All sessions, ...
May 10, 2018
The Promotional Marketing Association of Northern California’s (PMANC) Showcase Spring Market, held May 2-3, brought industry professionals together in Monterey, California to network, learn and meet with more than 125 exhibiting suppliers. On May 3, before the trade show floor opened, PPAI President and CEO Paul Bellantone, CAE, joined Tom Goos, MAS, president of distributor Image Source, Inc. (PPAI 195953), and Jeremy Lott, president of supplier SanMar (PPAI 110788), for a sold-out keynote dis...
May 08, 2018
Promotional products industry sales were up six percent in March 2018, compared to the year-ago level, according to the PPAI/ITR Economics first-quarter 2018 Market Outlook Report. Indicators point to accelerated growth for suppliers and distributors through year end 2018, but expansion should start to slow within the next 12 months. ITR Economics found the suppliers member index annual growth rate climbed 3.8 percent in first quarter 2018, measured year over year. The economic research and cons...
May 08, 2018
Superior Uniform Group, Inc. shareholders voted Thursday to approve changing its name to Superior Group of Companies (SGC). The Seminole, Florida, company chose to rebrand itself as a parent company of different divisions to better reflect its diverse offerings. SGC includes seven brands within its three divisions. Superior Branding Solutions includes distributor BAMKO, LLC (PPAI 242148), Tangerine Promotions, Ltd. (PPAI 439779) and Public Identity, Inc. (PPAI 230372). The Superior BPO Solutions...
May 08, 2018
The Hawaii State Legislature passed a bill last week that would ban the in-state sale of sunscreen containing two chemicals, oxybenzone and octinoxate, which studies have shown damage coral reefs and other ocean wildlife. If Gov. David Ige signs the bill into law, it will go into effect on January 1, 2021. A study conducted in 2015 in the U.S. Virgin Islands, Hawaii and Israel found that oxybenzone and octinoxate rob coral reefs of nutrients and leave them bleached white. They have also been sho...
May 08, 2018
In its reporting of its fiscal 2018 second quarter and six-month results, supplier Delta Apparel, Inc. (PPAI 188431) notes both organic sales growth and acquisition activity. The Greenville, South Carolina, company’s net sales for the quarter, at $100 million, were up two percent over the prior year’s first quarter. Looking back at the past six months, net sales climbed nine percent year-over-year to $190.3 million. Both figures exclude the company’s since-divested Junkfood Clothing business. De...
May 08, 2018
SAGE (PPAI 100001) recently rolled out SAGE Online 14, which includes more than 150 new features. The latest version of the Addison, Texas, business service provider’s software includes the debut of the SAGE Print Studio, full payment processing capabilities, as well as hundreds of new user-driven additions, designed to streamline workday efficiency. SAGE Print Studio is a turnkey printing service for creating and ordering custom catalogs and flyers using predesigned layouts populated with produ...
May 08, 2018
In a “brand safety” partnership, the Quality Certification Alliance (QCA) and ZOOMcatalog (PPAI 396190) have partnered to help industry distributors more easily search for suppliers with verified responsible sourcing best practices. ZOOMcatalog, a Boulder, Colorado-based provider of online catalogs, flyers and marketing tools, has created a page that allows distributors to refine their search results to only show catalogs from those suppliers that currently hold accreditation from the QCA, an in...
May 03, 2018
Supplier VisionUSA (PPAI 112771) in Rahway, New Jersey, has been acquired by Titan Custom Products. VisionUSA will relocate its manufacturing, printing and sales efforts to Titan’s facility in Dallas, Texas. Terms of the transaction were not disclosed. VisionUSA’s Michael Fishman and Mark Weissman will join Titan Custom Products in the transition. Weissman says, “My partner [Fishman] and I were looking to slow things down a bit after nearly 40 years in the industry. We have had a long, positive ...
May 03, 2018
Superior Uniform Group, Inc., headquartered in Seminole, Florida, announced that its promotional products net sales in first quarter 2018 were up 109 percent over first quarter 2017. The company, which operates in the promotional products market through its Los Angeles, California-based subsidiary, distributor BAMKO, LLC (PPAI 242148), attributes the increase to acquisitions in the latter half of 2017, when the company acquired distributors Tangerine Promotions, Ltd. (PPAI 439779), Tangerine Pro...
May 03, 2018
Gildan Activewear’s financial results for its first quarter, which ended April 1, showed that the Montreal, Quebec-headquartered supplier’s performance was largely in line with expectations and is on track to attain its full year financial targets. As expected and consistent with guidance it initiated on February 22, adjusted earnings per share were down in the quarter compared to the record level achieved in the first quarter of last year. The company continued to see strong sales momentum in h...
May 03, 2018
Through one of its subsidiaries, Midlothian, Texas-based supplier Ennis, Inc. has acquired Allen-Bailey Tag & Label of Caledonia, New York, in a purchase of assets and assumption of trade payables. The business will remain in its current location. Allen-Bailey has operated in Caledonia for almost 70 years, producing tags and labels for the fire safety and agriculture (shellfish) industries, and has sales representatives in several states outside of New York. The business generates about $12 ...
May 03, 2018
The Incentive Manufacturers Representatives Alliance (IMRA), a strategic industry group within the Incentive Marketing Association (IMA), has named Lore Rincon its board president for 2018-2019. Rincon is sales manager at distributor Continental Premium Corporation (PPAI 104090). Rincon has been involved in the incentive industry for more than 16 years. During that time, she has been active in the IMRA and the IMA, and has held numerous volunteer positions, including serving on the IMRA board. R...
May 03, 2018
In a study of 250,000 adults, Morning Consult, an online survey and market research firm, has compiled a list of the most-loved brands in America. Ranked by net favorability—favorability minus unfavorability—Google tops the list with a net favorability of 78.7. Brands joining Google in the top 10 include Hershey’s (net favorability 78.6), Pillsbury (76.1), Amazon (76), UPS (76), Kellogg’s (75.9), Sony (75), Betty Crocker (74.1), YouTube (73.8) and Campbell Soup (72.9). The company also identifie...
May 03, 2018
Bridgeport, Connecticut, supplier Prime Line (PPAI 112744) has launched a new website that consolidates Prime Line and Jetline products on a single site. On Tuesday it also merged the two brands’ social media pages. Prime Line acquired Jetline in January 2016 and was itself acquired by alphabroder (PPAI 156993) this past December. “Our new consolidated website delivers a far superior user experience when compared with our previous site,” says Jeff Lederer, president of Prime Line, alphabroder’s ...
May 03, 2018
SAGE has added full-site Secure Sockets Layer (SSL) support to its website offerings. SAGE is adding this new security feature at no extra charge to subscribers. Google and other search engines have begun boosting or promoting sites that have full-site SSL encryption, so having full-site SSL is an important part of optimizing search engine optimization (SEO), says the industry business services company in its news release. In addition, it says some of the most popular browsers will soon start sh...
May 03, 2018
PPAI’s webinars in the coming months focus on several tools, practices and philosophies industry professionals can use to build their business. Subjects range from communicating the importance of compliance to end buyers, to the basics of incentives, premiums and recognition programs. The schedule features a wide range of ideas, updates and other topics important to promotional products industry practitioners. All sessions are free to PPAI members and associates and include CAS credits. Upcoming...
May 01, 2018
PPAI is joining with the Promotional Products Association Of The Mid-South (PPAMS) to kick off this year’s Promotional Products Work! Week on Friday, May 11, in Shelbyville, Tennessee, also known as “The Pencil City.” Billed as the official launch for the industry’s national awareness week, May 14-18, the event is being organized by PPAMS, PPAI and the Shelbyville-Bedford County Chamber of Commerce. Local, state and national leaders will gather in Shelbyville for a factory tour at supplier Shep...
May 01, 2018
The 33rd Hong Kong Gifts & Premium Fair concluded last week at the Hong Kong Convention and Exhibition Centre. Held in conjunction with the 13th Hong Kong International Printing & Packaging Fair at AsiaWorld-Expo, the two shows drew more than 64,000 buyers from 145 countries and regions, a 3.5 percent year-on-year increase. PPAI President and CEO Paul Bellantone, CAE, along with PPAI Board Chair Dale Denham, MAS+, and Immediate Past Chair Mary Jo Tomasini, MAS+, were also in Hong Kong la...
May 01, 2018
Distributor AST Marketing Group (PPAI 627183), based in Baton Rouge, Louisiana, has announced that its AST E-Commerce division has launched a proprietary “e-commerce merchandise technology” to other distributors in the marketplace. “We are ecstatic with launching this new revenue channel as we feel it will take us to the next level both regionally and nationally,” says President and Owner Carey Guglielmo. “Our proprietary e-commerce and supply chain model will allow the smaller distributor an o...
May 01, 2018
The British Promotional Merchandise Association (BPMA) celebrated the accomplishments of its Trained in Promotional Merchandise (TPM) education program graduates with an event at The Royal Air Force Club in Mayfair, London, on April 24. BPMA’s Head of Education Daniela Arena and Director General Gordon Glenister presented the certificates. The BPMA’s TPM qualification is aimed at individuals who have up to three years of industry-specific experience. Students earned credits for the qualificatio...
May 01, 2018
The Virginia Promotional Products Association (VAPPA) has named Lisa Bibb, MAS, as the regional association’s new executive director. “We are delighted to welcome Lisa Bibb as our new executive director,” says VAPPA Board President Craig Dickens. “Her strong background in association management and deep roots in the industry make her a perfect fit for our group. She has been helping at our trade shows for a number of years and is already familiar with many VAPPA members. Please join me in welco...
May 01, 2018
Reciprocity Road, an industry buying group, has kicked off its BrandGood Giveback Contest by selecting the first recipient of its philanthropic initiative. BrandGood empowers employees at Reciprocity companies to support the nonprofit causes they care about. Each quarter, BrandGood Ambassadors from each Reciprocity Road distributorship evaluate submissions of stories and photos by their fellow “Roadies” and choose one to receive $500 for the cause it represents.For the first quarter contest, 10 ...
April 26, 2018
Rep. Fred Upton (R-MI) has been selected as the Association’s 2018 Legislator of the Year. The award will be presented during the PPAI Legislative Education and Action Day (L.E.A.D.), May 16-17 in Washington, D.C. The award is presented annually to a current member of Congress who has demonstrated a high level of interest in and support of the promotional products industry, its members and their businesses, and pending legislation which could affect the industry and its practitioners. “PPAI is...
April 26, 2018
Supplier Ennis, Inc., headquartered in Midlothian, Texas, has released financial results for the fourth quarter and fiscal year ended February 28. The company reports revenues up 3.7 percent, or $13.3 million, from the same quarter last year. Ennis also registered an increase in the gross profit margin from 28.8 percent to 30.2 percent, compared to the same quarter last year, and an increase from 29.1 percent to 31.6 percent compared to the previous fiscal year. “Overall, we were pleased with o...
April 26, 2018
3M’s first quarter 2018 financial results show sales of $8.3 billion, up 7.7 percent year-on-year and organic, local-currency sales growth of 2.8 percent for the quarter. The company, located in St. Paul, Minnesota, operates in the promotional products industry as supplier 3M Promotional Markets (PPAI 113638). “Coming off a strong 2017, our team opened the new year with broad-based organic growth of three percent, with positive growth across all business groups,” says Inge G. Thulin, 3M chairma...
April 26, 2018
Supplier Hirsch Gift (PPAI 221823), in Houston, Texas, is recognizing distributors who are veterans of the U.S. military with a free Patriot tumbler, including laser engraving, and a free Patriot cap. Hirsch Gift began offering the Patriot line of tumblers in 2017. Patriot Coolers donates 20 percent of net proceeds to Homes for Our Troops, a 501(c)(3) organization that builds specially adapted homes for injured Post-9/11 veterans. Peter Hirsch, president of Hirsch Gift, says, “We are excited t...
April 26, 2018
PPAI works to stay engaged with and at the forefront of regulatory and legislative issues affecting the promotional products industry, and communicating what it learns to businesses and professionals working in the field. PPAI Public Affairs Director Anne Stone is recently back from Washington, D.C., and Phoenix, Arizona, where she connected with both sides of that mission. In D.C., Stone met with members of the coalition of companies, business groups and trade organizations PPAI has joined wit...
April 26, 2018
PPAI’s webinars in the coming months focuses on several tools, practices and philosophies industry professionals can use to build their business. Subjects range from co-op advertising and communicating the importance of compliance to end buyers, to how to put the best foot forward as a new distributor. The schedule features a wide range of ideas, updates and other topics important to promotional products industry practitioners. All sessions are free to PPAI members and associates and include CAS...
April 24, 2018
PPAI leaders are in China this week to attend and participate in the 33rd Hong Kong Gifts & Premium Fair, which runs Friday through Sunday at the Hong Kong Convention and Exhibition Centre. PPAI President and CEO Paul Bellantone, CAE, joins PPAI Board Chair Dale Denham, MAS+, and Immediate Past Chair Mary Jo Tomasini, MAS+, to speak at the show, meet with industry groups and visit industry companies in the area. On Saturday, Bellantone and Denham will present an education session on the sta...
April 24, 2018
Supplier S&S Activewear (PPAI 256121), headquartered in Bolingbrook, Illinois, has opened the doors to a new state-of-the-art distribution center in McDonough, Georgia. The new 505,000-square-foot warehouse facility, the latest installment in the company’s national expansion, joins facilities in Illinois, Kansas, New Jersey, California and Texas. “Having the new Atlanta distribution center in operation by early 2018 was an ambitious goal, but our team delivered,” says Frank Myers, chief ope...
April 24, 2018
IMAGEN Brands recently welcomed Bill Petrie, president of PromoCorner (PPAI 110698), as a guest speaker for several departments at the company’s headquarters in Mason, Ohio. IMAGEN Brands is the parent company of suppliers Crown Products (PPAI 113430) and Vitronic (PPAI 114197). Petrie, who delivered a presentation on creating loyalty by reducing client friction, says, “Moving from transactional to relational is critical to the success of any supplier. My goal with these sessions is to teach no...
April 24, 2018
The Incentive Research Federation (IRF) has released a new study on measuring and valuing incentive, reward and recognition programs. The IRF’s study, Award Program Value & Evidence, reflects research that shows that on average, incentive, reward and recognition programs result in a 22 percent gain in employee performance, and provides data to help businesses maximize the effectiveness of these programs. “Most leaders expect their investments in incentive, reward and recognition programs to...
April 24, 2018
Research has shown that brands that communicate a sense of purpose beyond purely commercial aims grow twice as fast as those without any higher-order societal aims. The data comes from the Purpose 2020 study from Kantar Consulting, part of advertising and public relations firm WPP’s data investment management division. “Between revenue and social footprint many brands now have more power than elected leaders, and there is a clear expectation from consumers that this power is used for positive c...
April 24, 2018
PPAI’s webinar schedule for April and May focuses on several ways industry professionals can improve their business. Subjects range from communication best practices and co-op advertising to communicating the importance of compliance to end buyers. The schedule features a wide range of ideas, updates and other topics important to promotional products industry practitioners. All sessions are free to PPAI members and associates and include CAS credits. Upcoming webinars include: Distributor And ...
April 19, 2018
In a process that began February 8 and concluded March 30, 94 PPAI member companies competed for inclusion on PPB’s coveted list of the 60 Greatest Companies To Work For. Thirty-two distributors, 25 suppliers and three business services companies succeeded by receiving the highest scores based on results of a 15-question survey where employees rated their company in five areas: benefits, resources, culture, leadership and company direction. The results were under wraps until the companies were ...
April 19, 2018
The Consumer Product Safety Commission (CPSC) has published a list of proposed changes to its age determination guidelines relating children’s ages to toy characteristics and play behavior. Age labeling provides parents and other consumers guidance on selecting proper toys for children. The CPSC’s new guidance, “Guidelines for Determining Age Appropriateness of Toys,” is intended to address toys “that have come onto the market since the last update and provide changes to the recommended age grou...