Overview

Overview

Get Social

18Wednesday

  • 5:00 PM - 8:00 PM

    Optional Meet and Greet · The Valentine

    Come join us for half price apps and special drink discounts at The Valentine.

19Thursday

  • 11:30 AM - 1:00 PM

    Optional Add On: Tour the Ryman (Pre Registration Required) · Sheraton Grand Lobby · Level 1
    · Chris Anderson, College Threads

    For those SPARK Conference participants that are in town early, please join us for a 12pm tour of the famous Ryman Auditorium. The self guided tour ticket must be purchesed ahead of time. Please meet Chris Anderson, SPARK Work Group Member, in the lobby of the Sheraton Grand Hotel lobby at 11:30 to head to the historic Ryman Auditorium.

  • 2:00 PM - 2:25 PM

    Welcome to SPARK Conference And Our Conference Overview · Sheraton Grand Hotel, Legislative Terrace · Level 2
    · Jody Mello, PPAI

    Meet and greet with your industry peers!

  • 2:30 PM - 3:15 PM

    Work Group Networking Walk And Talk Session · Broadway St
    · Austin Moody, Grapevine Designs
    · Alyssa Inkrott, 3M Promotional Markets

    Partner up and pick each other's brains for our half mile active walk and talk networking session.

  • 3:30 PM - 4:30 PM

    Building And Managing Your Future Sales Force · The Wildhorse Saloon · Level 2
    · Josh Frey, Swag Coach

    Join this session as Josh Frey, aka The Swag Coach, facilitates discussions on recruiting and training the next gen of "newbies" and shares some best practices for mentoring, motivating and coaching this new type of sales team. Learn best practices for finding, interviewing and onboarding newbies; a step-by-stetp guide to getting new salespeople trained and selling within 30 days; and, the top five ways to coach and mentor new team members so they can sell more volume profitably.

  • 4:45 PM - 5:15 PM

    Adapting To Advance · The Wildhorse Saloon · Level 2
    · Charity Gibson, The Green Banana Social

    Join this session as Charity Gibson explains how to change your communication style and expectations with staff and clients.

  • 5:45 PM - 6:45 PM

    Dinner and Partner Catch Up PPB Discussion · The Wildhorse Saloon · Level 2
    · Jody Mello, PPAI

    Sponsored by: BIC Graphic

    Partner up and dicuss the PPB article of your choice. Your responses will be included in the future PPB article.

  • 6:45 PM - 7:45 PM

    Line Dancing Lessons And Live Music! · The Wildhorse Saloon · Level 1

    Step out of your comfort zone and try some line dancing!

20Friday

  • 7:30 AM - 8:15 AM

    Optional Yoga And Mindfulness To Optimize Your Mind And Body (Pre-Registration Is Required) · The Sheraton Grand Hotel, Legislative Terrace · Level 2
    · Chrisi Anne Bela, Practical Happiness

    Start the day off with an optional complimentary group mindfulness and beginner yoga session with a Nashville Yogi, Christi Anne Bela . Please meet at the Legislative Terrace of the Sheraton Grand Hotel at 7:30 AM to stretch and to center your thoughts in order to maximize your time at the SPARK Conference and beyond.

  • 8:10 AM - 8:30 AM

    Optional Business Coffee Catch Up And Business Card Exchange · The Sheraton Grand Hotel, Library · Level 1
    · Austin Moody

    Come trade business cards with your peers!

  • 8:30 AM - 9:00 AM

    Change Is The Only Constant · The Sheraton Grand, Skye Deck · Level 27
    · Jennifer Crowfoot, PPAI
    · Julie Kwan, PPAI

    Join Jennifer Crowfoot and Julie Kwan for this 30-minute session on how to handle change within your organization, and how to be fully present throughout the process.

  • 9:15 AM - 9:45 AM

    Be The Change You Wish To See In ... Your Office · The Sheraton Grand, Skye Deck · Level 27
    · Jessica Gibbons-Rauch, Club Colors

    In this short session, Jessica Gibbons-Rauch will explain through case studies how to help push the industry through company culture change for the next generation.

  • 10:15 AM - 10:40 AM

    Active SPARK Talk: Marketing: Creating Content That Young Professionals Will Find Useful And Relatable · Honkey Tonk Bus
    · Alyssa Inkrott, 3M Promotional Markets

    What type of marketing material resonates best with the young professionals you work with? Have you asked your YP supplier for their ideas and advice on creating this content? This session from Alyssa Inkrott will examine how companies can stay top of mind with the 90 percent of Millennials on social media, as well as how to ensure content can be seen despite ad blocking technology. Attendees will also learn ways to make the online shopping experience seamless.

  • 10:45 AM - 11:10 AM

    Active SPARK Talk: Make The Most Of Emerging Technology · Honkey Tonk Bus
    · John Cudahy, CAS, Prime Line

    As new technologies come into the industry, it’s important to leverage young professionals to learn and sell effectively. More than 60 million Americans use digital voice assistants, and more than 40 million are expected to use augmented reality (AR) technology this year. Additionally, 197 billion apps were downloaded last year … are you selling or using the technologies your clients want? If not, why not? Now is the time to be educated and prepared for what comes next.

  • 11:15 AM - 11:45 AM

    Active SPARK Talk:End-User Meetings: Bridge The Age Gap With The Help Of Millennial Supplier Reps · Honkey Tonk Bus
    · Jeff Franklin, Headwear USA

    The Millennial generation is made up of 92 million people, and this generation makes up over half the U.S. work force. Most Millennials don’t respond to traditional marketing methods, so there are big benefits to working hand in hand with a young supplier rep. Relying on your young professional reps can help break down barriers much quicker.

  • 12:15 PM - 1:15 PM

    Supply Chain Symphony With A Local Singer-Songwriter · Nashville Underground · Level 2
    · Jeremy Martin

    We all know that, in order for products to get to the end user, the entire supply chain must work together like a symphony. Now it is your turn to join the symphony. Let your voice be heard!

  • 1:30 PM - 2:00 PM

    The Hustle Lifestyle · Nashville Underground · Level 2
    · Robbie Goldsmith, Hustle Media Co.

    Join Robbie Goldsmith for this 30-minute session, during which he will share how he hustled his way through his ‘20s, and built two companies worth over $1 million dollars by employing 10 Millennials. In this session, attendees will learn how to start from zero, how to manage Millennials, and how to work smarter.

  • 2:15 PM - 3:15 PM

    The Shifting Environment Of Sales · Nasvhille Underground · Level 2
    · Lindsey Davis, MAS, Raining Rose

    The ever-changing nature of sales pushes our industry forward and forces salespeople and companies to evolve. Long gone are the days when product selling provided a strong bottom line. Today, effective sales people differentiate themselves through consultative selling, adding value through increased understanding. But, if you are not looking forward, you are likely to fall behind. This session by Lindsey Davis, MAS, will provide strategic insight into the Shifting Environment of Sales and explore the next key sales differentiator: perspective selling; moving beyond consulting to become a trusted expert.

  • 3:30 PM - 4:00 PM

    What is next? · Nashville Underground · Level 2
    · Jody Mello, PPAI
    · Kalie Herron, Herron and Associates

    In this session we will discuss what additional opportunities are available to get involved in the industry and how to create a game plan for the next step.

  • 4:00 PM - 6:00 PM

    Optional Community Service Project: Give Back To Nashville! (Pre Registration Required) · Downtown Nashville
    · Heather O'Neill, Walker-Clay, Inc

    Come join us for our community service project and help us make an even bigger positive impact in the local area.

  • 6:30 PM - 8:30 PM

    Optional Apps and Drinks (Pre-Registration Required) · TBD
    · Clay Hall, AIA

    Sponsored by: AIA

    If you are sticking around Friday night you are invited to join us for apps and drinks sponsored by AIA

21Saturday

  • 1:00 PM - 2:00 PM

    Optional: Stand Up Paddle Boarding or Kayaking (Pre Registration Required) · Paddle Nashville
    · Jody Mello, PPAI

    If you are staying for the weekend, come join us for kayaking or stand-up paddle boarding. Please note you must be able to swim.

After SPARK