Heather O'Neill, SPARK Work Group member
Following the first ever and sold-out SPARK Conference held in Denver in July 2017, PPAI is proud to announce SPARK is back for 2018 and heading to Nashville, Tennessee. SPARK 2018 will be 2 days of networking, urban exploring and workshops led by young industry thought leaders.
Interested? Join the Promo Connect SPARK Community to hear what your fellow young professionals have to say about SPARK.
When you mention SPARK online, don't forget to use #PPAI_SPARK
Wednesday, July 18
5:00 PM - 8:00 PM
Optional Meet and Greet · The Valentine
Come join us for half price apps and special drink discounts at The Valentine.
Thursday, July 19
11:30 AM - 1:00 PM
Optional Add On: Tour the Ryman (Pre Registration Required) · Sheraton Grand Lobby · Level 1
· Chris Anderson, College Threads
For those SPARK Conference participants that are in town early, please join us for a 12pm tour of the famous Ryman Auditorium. The self guided tour ticket must be purchesed ahead of time. Please meet Chris Anderson, SPARK Work Group Member, in the lobby of the Sheraton Grand Hotel lobby at 11:30 to head to the historic Ryman Auditorium.
2:00 PM - 2:25 PM
Welcome to SPARK Conference And Our Conference Overview · Sheraton Grand Hotel, Legislative Terrace · Level 2
· Jody Mello, PPAI
Meet and greet with your industry peers!
2:30 PM - 3:15 PM
Work Group Networking Walk And Talk Session · Broadway St
· Austin Moody, Grapevine Designs
· Alyssa Inkrott, 3M Promotional Markets
Partner up and pick each other's brains for our half mile active walk and talk networking session.
3:30 PM - 4:30 PM
Building And Managing Your Future Sales Force · The Wildhorse Saloon · Level 2
· Josh Frey, Swag Coach
Join this session as Josh Frey, aka The Swag Coach, facilitates discussions on recruiting and training the next gen of "newbies" and shares some best practices for mentoring, motivating and coaching this new type of sales team. Learn best practices for finding, interviewing and onboarding newbies; a step-by-stetp guide to getting new salespeople trained and selling within 30 days; and, the top five ways to coach and mentor new team members so they can sell more volume profitably.
4:45 PM - 5:15 PM
Change Is The Only Constant · The Wildhorse Saloon · Level 2
· Julie Kwan, PPAI
· Jennifer Crowfoot, PPAI
Join Jennifer Crowfoot and Julie Kwan for this 30-minute session on how to handle change within your organization, and how to be fully present throughout the process.
5:45 PM - 6:45 PM
Dinner and Partner Catch Up PPB Discussion · The Wildhorse Saloon · Level 2
· Jody Mello, PPAI
Sponsored by: BIC Graphic
Partner up and dicuss the PPB article of your choice. Your responses will be included in the future PPB article.
6:45 PM - 7:45 PM
Line Dancing Lessons And Live Music! · The Wildhorse Saloon · Level 1
Step out of your comfort zone and try some line dancing!
Friday, July 20
7:30 AM - 8:15 AM
Optional Yoga And Mindfulness To Optimize Your Mind And Body (Pre-Registration Is Required) · The Sheraton Grand Hotel, Studio 11 · Level 2
· Chrisi Anne Bela, Practical Happiness
Join us for a revitalizing way to start your day with meditation & yoga. Learn simple techniques to practice meditation throughout the day. Meditation allows us to regain focus, relax & recharge the mind. Gentle yoga poses will provide a calm connection to the body that helps to sustain energy & reduce tension. This class is accessible to anyone, even those with no prior yoga or meditation experience. Leaving you with wellness tools that can be used in just minutes with lasting effects to aid you in feeling better anytime, any place. What to wear: Something comfy but not too baggy, gym/workout clothes are great.
8:10 AM - 8:30 AM
Optional Business Coffee Catch Up And Business Card Exchange · The Sheraton Grand Hotel, Library · Level 1
· SPARK Work Group
Come trade business cards with your peers!
9:15 AM - 9:45 AM
Be The Change You Wish To See In ... Your Office · The Sheraton Grand, Skye Deck · Level 27
· Jessica Gibbons-Rauch, Club Colors
In this short session, Jessica Gibbons-Rauch will explain through case studies how to help push the industry through company culture change for the next generation.
10:15 AM - 10:40 AM
Active SPARK Talk: Marketing: Creating Content That Young Professionals Will Find Useful And Relatable · Honky Tonk Bus
· Alyssa Inkrott, 3M Promotional Markets
What type of marketing material resonates best with the young professionals you work with? Have you asked your YP supplier for their ideas and advice on creating this content? This session from Alyssa Inkrott will examine how companies can stay top of mind with the 90 percent of Millennials on social media, as well as how to ensure content can be seen despite ad blocking technology. Attendees will also learn ways to make the online shopping experience seamless.
10:45 AM - 11:10 AM
Active SPARK Talk: Make The Most Of Emerging Technology · Honky Tonk Bus
· John Cudahy, CAS, Prime Line
As new technologies come into the industry, it’s important to leverage young professionals to learn and sell effectively. More than 60 million Americans use digital voice assistants, and more than 40 million are expected to use augmented reality (AR) technology this year. Additionally, 197 billion apps were downloaded last year … are you selling or using the technologies your clients want? If not, why not? Now is the time to be educated and prepared for what comes next.
11:15 AM - 11:45 AM
Active SPARK Talk:End-User Meetings: Bridge The Age Gap With The Help Of Millennial Supplier Reps · Honky Tonk Bus
· Jeff Franklin, Headwear USA
The Millennial generation is made up of 92 million people, and this generation makes up over half the U.S. work force. Most Millennials don’t respond to traditional marketing methods, so there are big benefits to working hand in hand with a young supplier rep. Relying on your young professional reps can help break down barriers much quicker.
12:15 PM - 1:15 PM
Supply Chain Symphony With A Local Singer-Songwriter · Nashville Underground · Level 2
· Jeremy Martin
We all know that, in order for products to get to the end user, the entire supply chain must work together like a symphony. Now it is your turn to join the symphony. Let your voice be heard!
1:30 PM - 2:00 PM
The Hustle Lifestyle · Nashville Underground · Level 2
· Robbie Goldsmith, Hustle Media Co.
Join Robbie Goldsmith for this 30-minute session, during which he will share how he hustled his way through his ‘20s, and built two companies worth over $1 million dollars by employing 10 Millennials. In this session, attendees will learn how to start from zero, how to manage Millennials, and how to work smarter.
2:15 PM - 3:15 PM
The Shifting Environment Of Sales · Nasvhille Underground · Level 2
· Lindsey Davis, MAS, Raining Rose
The ever-changing nature of sales pushes our industry forward and forces salespeople and companies to evolve. Long gone are the days when product selling provided a strong bottom line. Today, effective sales people differentiate themselves through consultative selling, adding value through increased understanding. But, if you are not looking forward, you are likely to fall behind. This session by Lindsey Davis, MAS, will provide strategic insight into the Shifting Environment of Sales and explore the next key sales differentiator: perspective selling; moving beyond consulting to become a trusted expert.
3:30 PM - 4:00 PM
What is next? · Nashville Underground · Level 2
· Jody Mello, PPAI
· Kalie Herron, Herron and Associates
In this session we will discuss what additional opportunities are available to get involved in the industry and how to create a game plan for the next step.
4:00 PM - 6:00 PM
Optional Community Service Project: Give Back To Nashville Creating Kits For The Oasis Center! (Pre Registration Required) · Nashville Underground · Level 2
· Heather O'Neill, Walker-Clay, Inc
Those interested in helping give back to the local Nashville area will be contributing this year by making snack packs for the Oasis Center participants, where youth grow, thrive and create positive change! “Built on the powerful belief that there’s more to youth. In 1969, a group of young lawyers came together to establish the “Rap House,” a simple community center for runaway teens and youth struggling with addictions. Nearly 50 years later, the “Rap House” has evolved into Oasis Center, where over 3,000 youth and families turn for help and direct support every year. Oasis Center provides a wide range of opportunities that reflect the diverse needs of youth and their families, from crisis intervention to youth leadership and community engagement to college and career access. Our nearly 20 programs and services are based on the foundation of four areas for youth success – Safety, Belonging, Empowerment, and Generosity. All of our work is also firmly rooted in the evidence-based principles of Positive Youth Development and Trauma-Informed Care.” The SPARK Conference is proud to contribute to such a worthy cause in Nashville.
6:30 PM - 8:30 PM
Optional Apps and Drinks (Pre-Registration Required) · TBD
· Clay Hall, AIA
Sponsored by: AIA
If you are sticking around Friday night you are invited to join us for apps and drinks sponsored by AIA
Saturday, July 21
1:00 PM - 2:00 PM
Optional: Stand Up Paddle Boarding or Kayaking (Pre Registration Required) · Paddle Nashville
· Jody Mello, PPAI
If you are staying for the weekend, come join us for kayaking or stand-up paddle boarding. Please note you must be able to swim.
Based on your speaker evaluation feedback after the event we will get the speakers back to do a follow up webinar.
Tell us about your SPARK Experience
Send us your photos and videos, tag SPARK in your Instagram posts and tweets. Send us a postcard or a hand-written letter. Whatever you choose, let us know how you enjoyed SPARK and how we can improve the experience.
Jody is more than happy to answer any other questions you may have.