Registration · Oriental Registration Desk

Networking Reception · Grand Ballroom Foyer

Opening Night Dinner, PPB Rising Stars Presentation and Special Guest Speaker · Grand Ballroom BC

Networking Breakfast · Grand Ballroom A

General Session - Catch, Keep And Capture: The Simple Formula Brilliant Brands Use To Turn Attention Into Retention · Grand Ballroom BC
· Andrew Davis

Our customers, clients, prospects and leads have no time to read our emails or watch our videos. They tell us our target audience has got the attention span of a goldfish—nine seconds. So how is it that those same customers can binge-watch 18 hours of Game of Thrones in one weekend? It turns out, some of the most successful businesses in the world have not just captured but retained their audience's attention, for more than just a few seconds. And they do it by following a simple formula designed to keep their audience chasing answers. In this gripping 45-minute keynote presentation, former television producer and best-selling author Andrew Davis will teach the elegantly simple formula for retaining your audience's interest.

Networking Break · Grand Ballroom Foyer

General Session - Rising Star Panel · Grand Ballroom BC

· Moderator: Brittany David

General Session - Pink Goldfish Strategy · Grand Ballroom BC
· Stan Phelps

True differentiation in business is rare. We are now living in an age of equivalency. Business leaders need to find ways to stand out. This keynote will cover the seven principles of the F.L.A.W.S.O.M. strategy in order to defy the ordinary, exploit imperfection and captivate your customers. Attendees will learn actionable ways to achieve competitive separation in the marketplace.

Networking Lunch · Grand Ballroom A

General Session - Tax Reform Update · Grand Ballroom BC
· Gene Marks

The tax reform legislation passed at the end of 2017 implements one of the largest changes to the tax code in recent history and will likely have a significant impact on you and your company. Taxes are the number one expense incurred by organizations, comprising in some cases up to 30 percent of income. So it’s critical that you full understand the nature of these changes and, more importantly, what actions to take so that you are fully realizing the benefits.

Networking Break · Grand Ballroom Foyer

General Session - Automation & AI: how to Leverage Technology to Create a More Profitable Industry · Grand Ballroom BC
· Catherine Graham
· Jon Norris

In this session we will uncover opportunities where technology can replace expensive human touch, enabling people to add more value. By laying out touchpoints across the supply chain we will highlight opportunities for introducing tools such as automation and AI.

General Session - Buillding A Culture Of Leadership · Grand Ballroom BC
· Brett Culp

For your organization to reach its highest potential, you need more than employees who follow your directions. You need a team of leaders. In this uplifting keynote, Brett Culp delivers a positive vision for developing a culture that unlocks the heroic spirit in everyone. Drawing from his unique approach to community building through filmmaking, he shares practical insights that will equip each member of your team to embrace their strengths, contribute to your larger mission and uncover a more expansive view of what you can accomplish together. Attendees will learn how to create and maintain environments that spark dialogue and collaboration between diverse groups of people, ultimately building stronger communities with greater impact.

Day 1 Wrap Up · Grand Ballroom BC

Mix & Mingle Dinner · Offsite Local Restaurants

The Mix & Mingle Dinner is an optional, unconventional and exciting dining experience featuring great local food and good company, designed to introduce you to people you wouldn’t otherwise have met. Attendees will attend dinner in randomly assigned networking groups of 8-10 people. Don’t forget to bring your business cards. Attendees must cover their own dinner expenses. Restaurant selections will be made with attendee preferences in mind.

Networking Breakfast · Grand Ballroom A

General Session - Leading With Innovation · Grand Ballroom BC
· Scott Steinberg

Even the most successful organizations must continually reinvent their products, processes and enterprises to remain market leaders in an age of growing change, connectivity and globalization. In this eye-opening presentation, audiences will learn how to thrive in the new operating reality, create competitive advantage and successfully leverage new leadership strategies to adapt to changing times. From more powerful ways to unleash innovation to solutions for better capitalizing on cutting-edge advancements, discover how you and your organization can flourish in tomorrow's world and effectively apply its most crucial success strategies and skills in context.

Networking Break · Grand Ballroom Foyer

Breakout Session - Change Management: Creating A Culture Of Innovation · Grand Ballroom BC
· Scott Steinberg

Even the most successful modern corporations, associations and professional groups must continually reinvent their products, processes and operations to remain relevant, given the pace at which the modern marketplace evolves. You can empower both individuals and teams to more effectively embrace paradigm shifts, improve organizational learning and boost productivity with these proven new approaches to leadership, technology and time management. Bestselling business author and consultant Scott Steinberg explains how the market’s most innovative firms are embracing change management, and best practices and leadership pillars you can implement to breed a culture in which innovation thrives.

Breakout Session - Pink Goldfish Implementation · Oriental Ballroom BC
· Stan Phelps

This breakout session will examine the 4A’s of the implementation process. Attendees will learn how to effectively market their products/services and create signature customer experiences. This breakout session will use both assessments and exercises to help attendees apply the principles.

General Session - Culture Is More Than A Ping Pong Table · Grand Ballroom BC
· Chris Sinclair

Networking Lunch · Grand Ballroom A

General Session - Washington DC Outlook And Global Issues Overview And Impact · Grand Ballroom BC
· Jen Psaki

With a closely watched election coming up in November that may change the balance of power in Washington, and heated debates about global issues ranging from the rise of China to trade policy to how to confront the risk of nuclear threats, there is no shortage of external forces that could affect your business in the next year. Drawn from her experience at the White House, and the State Department, as well as work as a senior strategist at the Carnegie Endowment for International Peace and as a CNN analyst, Jen Psaki will discuss how the changing forces of domestic politics and current global debates could affect you, and how you should prepare for the road ahead.

NALC Wrap Up And Conclusion · Grand Ballroom BC

Experience Washington DC! Final Night Networking Event · Offsite - TBD